دانلود مقاله ترجمه شده راهکارهای مدیریت ارتباط با مشتری (CRM)، بر مبنای تکنیک داده کاوی

In the current increasingly competitive knowledge economy, the customer relationship is no longer a simple telephone care. A message, a decision will affect the company's existing customers and potential customers stay or leave, can determine success or failure of the enterprise. How to retain old customers and develop new customers is crucial to any business [1]. The data mining techniques will be used to separate every stages of the client’s life cycle in enterprises. Through the collection, processing and handling large amounts of information on consumer behavior, data mining can identify specific consumer groups or individuals interested in spending habits, consumer trends and consumer demand, and then infer the corresponding consumer groups and individual consumer next behavior. This would targeted provide personalized service for customers and make the enterprise more profitable