دانلود The Internet‘s Impact on Integrated Marketing Communication

Abstract

In  recent  years,  important  changes  have  had  an  impact  on  economic  and  social  life.  The  Internet  makes  no  exception,  it  provides a lot of opportunities, like interaction and customization, and it can be used by both consumers and organizations. Should  not  be  overlooked  the  fact  that  organization  is  no  longer  the  only  source  of  information  for  consumers,  Internet  provides them an enormous potential of information and communication and the possibility of interaction with each other. The  main  objective of this article is to find an answer to the question: how can we integrate the Internet in organizations communication activities, so that we can obtain synergy?