دانلود Scenario-Based Strategy Maps

Abstract

Strategy  maps  are  designed  to  help  execute  strategy  and  bring  predictive  qualities to key performance indicators by linking them according to perceived cause-and-effect relationships. However, strategy maps are often extrapolations of  past  performance  and  often  insufficiently  linked  to  possible  future  states.  The  authors  of  this  paper  argue  that  scenario  analysis  could  play  an  important  role in the design of strategy maps. Scenario-based strategy maps could enable organizations  to  face  strategic  uncertainty  in  a  more  effective  way  and  make  them  more  sustainable  in  the  longer  term.  This  paper  highlights  the  strengths  and weaknesses of strategy maps and scenario analysis, outlines an approach to develop scenario-based strategy maps, and presents an example.