دانلود The role of communication competencies in international business relationship development

Abstract

Effective  communication  between  international  business  partners  is  critical  for  global  success.  Underlying  national  and organizational cultural differences in international business relationships creates hurdles to effective communication ,hindering performance.  To  assist  managers  in  understanding  this  issue  ,a  model  of  communication  effectiveness  for  international relationship  development  ,derived  from  industry  examples  ,theory  ,and  a  dataset  consisting  of  123  qualitative  interviews conducted with American ,Canadian ,Chinese ,and Japanese managers is presented. Further, in order to assist managers in the task of developing more effective communications, a six-step process aimed in directing managerial action is presented. By proactively managing its communications, a firm can develop stronger international business relationships facilitating the rapid response to market opportunities and challengesار.