دانلود Mobile marketing and advertising strategies in tourism and hospitality industry

Abstract

Mobile  marketing  and  advertising  using  mobile  devices  becomes  an  important  factor  in creating of marketing strategies. Without a mobile marketing and mobile advertising strategy, tourism and hotel businesses will miss out this growing consumer trend. This study investigates  mobile  marketing  and  advertising  strategies  as  a  marketing  channel  used  for promoting tourism and hotel products and services. An increasing number of tourist destinations use new technology and solutions to promote their tourism products and services.  This  paper  defines  the  role  of  mobile  marketing  as  new  strategies  for  promoting tourism products and services; it examines their advantages and disadvantages, the impact of mobile  marketing  on  the  tourism  supply  and  demand,  as  well  as  the  estimated  future development  of  this  channel.  Furthermore,  the  paper  analyzes  mobile  applications  as  a  new tool  to  promoting  and  advertising  tourism  and  hotel  products  and  services. Since the  amount of  mobile  devices  constantly  increasing,  mobile  applications  can  be  a  key  point  to  sending immediate  messages  to  consumers  at  the  right  time,  in  the  right  place. The  findings  in  this paper  may  be  useful  in  developing  mobile  marketing  strategies  in  tourism  and  hospitality  industry.  Mobile  marketing  still  has  growth  potential  as  technological  development  never stops and that will completely change the traditional and conventional types of advertising.