دانلود Social media monitoring and understanding: an integrated mixed methods approach for the analysis of social media

Abstract

It is increasingly apparent that social media is a unique and important  resource  to  explore  spontaneous  relations  and  discourses  among  individuals. Data analysis in social media, however, is difficult because approaches  have  not  been  streamlined.  In  this  paper,  we  move  from  the discussion  of  present  perspectives  in  the  analysis  of  social  media  to  then  discuss  the  methodological  strategies  available  and  their  limits.  We  finally discuss  the  value  of  choosing  a  mixed  methods  approach  to  the  analysis  of  social media, exemplifying its heuristic contribution by a real research case: the one-year monitoring of Italian women spontaneous social media discourses on the hypoactive sexual desire disorder (HSDD).