دانلود The Application Research on Web Log Mining in E-Marketing

Abstract

If  there  is  no  effective  data  management  and  analysis,  the  great  growing  mass  of  data  in  the  Web  will  become  "data  grave". This paper analyzes the importance of Web log mining in the  E-Marketing,  expounds  the  usual  algorithms  of  the  Web  log  mining  and  its  applications  in  E-marking,  and  finally  gives  the  method to realize personalized recommendation. It points out the great  commercial  value  of  Web  log  mining  in  the  E-Marketing  and its broad application prospects.